Building Celebration Expertise Through Practice
We started this program because people kept asking the same question: how do you actually create meaningful celebration experiences? Not the surface stuff, but the real work behind it.
This isn't a quick course. It's a structured pathway that takes about nine months and focuses on the practical skills you'll need. Script development, concept design, and understanding what makes events actually resonate with people.
Our autumn 2025 cohort opens in September. We're looking for people who want to build something genuine rather than copy what everyone else is doing.
Ask About September 2025
How This Program Developed
We didn't start out planning to teach. The program grew from years of working with clients who needed better ways to approach their events.
Starting Point
We were handling celebration projects and noticed a pattern. Clients understood what they wanted emotionally but struggled with the technical execution. The gap between concept and reality kept showing up in every project briefing we took.
Testing What Works
Started running informal workshops for small groups. No certificates or formal structure at first, just sharing what we'd learned from actual projects. The feedback told us people needed systematic training, not just tips and tricks. That's when we built the first proper curriculum.
Refining the Approach
Launched structured cohorts with defined modules. We learned what worked through trial and watching which exercises actually helped people improve. Some things we thought would be valuable turned out to be less useful than expected. Other approaches surprised us by being more effective than planned.
Current Direction
Now we're focused on depth rather than breadth. Our September 2025 intake will be smaller, with more individual feedback and project work. We've seen that people learn better when they have time to experiment and make mistakes in a supportive environment.
Real Project Examples
These are actual situations we've worked through with program participants. Not perfect success stories, just honest accounts of what happened and what we learned.
Corporate Anniversary Event
A participant was working on their company's 30-year milestone. Initial scripts felt too formal and disconnected. We spent three weeks breaking down the company's actual story, finding moments that mattered to employees rather than just executives.
Family Reunion Design
Someone wanted to create a meaningful gathering for extended family. The challenge was balancing different generations and cultural expectations. We developed a flexible script framework that allowed for spontaneity while maintaining structure.
Who Guides This Program
We're practitioners who still take on client work. Teaching helps us stay sharp and forces us to explain why we make certain decisions. That back-and-forth makes both the work and the teaching better.
Oskar Järvinen
Script Development LeadI came to this work through theater background, which taught me about pacing and emotional arc. Now I focus on how celebration scripts can carry meaning without feeling forced or artificial.
Livia Bergström
Concept Design InstructorMy background is in experiential design. I spent years creating installations before focusing specifically on celebration contexts. The transition taught me how different private events are from public installations.